According to the latest Dodge Report data commissioned by the Metal Roofing Alliance (MRA), growth for metal roofing for new home construction has doubled and continues to enjoy an ongoing steady demand among the repair/remodel market segment.
That’s good news for roofers, especially in these uncertain times when many industries are suffering.
Metal roofing is the second most popular type of residential roofing in the U.S. the report states. The Mid-Atlantic region saw the greatest increased use of metal roofing. This is not surprising considering how common severe storms and hurricanes are in the area. The metal roofing industry has done a good job of promoting the material as the ideal choice for long-lasting performance in climate extremes.
Style, design and the desire among consumers for more environmentally friendly choices were all listed as factors for the continued surge in popularity for metal roofs. The research indicates that today's homeowners also understand the benefits of high-tech metal roofing coatings to boost energy efficiency and deliver low maintenance benefits.
As a metal roof installer, you can use this information to your advantage. Promote the benefits of metal roofing and point out that it is a growing choice for homeowners. Consumers love to hear what other consumers are doing. For big purchases like a roof, there is safety in numbers. So when they hear that others are doing it, they feel safer in their purchase decision as well.
Of course, you can use high-quality metal roof ventilation from Marco as a strong selling point as well. While you appreciate the easy installation and customer-first service you get from Marco, your prospective customers will be swayed by the long warranties, the made-in-the-USA quality, and the environmentally friendly recycled materials which make up our ventilation products. And of course, Marco’s exclusive nonwoven polyester material provides a superior net-free ventilation area that helps keep out moisture, pests and dust while delivering noticeable energy savings.
Now is the time to get out there and sell, especially when metal roofing is gaining in popularity. So go get ‘em. And don’t forget to add Marco’s quality metal roof ventilation and other accessories to your sales pitch. They could be just the thing to help tip the scales in your favor!