Strategic Expansion Can Help You And Your Customers.
For many roofing contractors, the biggest growth opportunity may already be sitting in the customer base they have built. A homeowner who calls you about a roof replacement may also need new gutters. A customer scheduling a roof inspection may have ventilation or insulation issues in the attic. Someone dealing with storm damage may need help addressing several areas of their home’s exterior.
Expanding into complementary services can help you capture more of that business while giving customers the convenience of working with one trusted company.
Look Beyond the Roof.
The best services to add are those that naturally connect to the work you already do. Gutters are an obvious example. They play an important role in moving water away from the roof and foundation, and installation, repair and maintenance can all create additional opportunities between major roofing projects.
Attic insulation and ventilation are another natural fit. A roofing project gives contractors an opportunity to identify problems that may affect energy efficiency, moisture levels and the overall performance of the roof. Offering solutions, or partnering with qualified professionals who can provide them, allows you to address more of the homeowner’s needs.
Exterior services such as siding can also complement roofing work. When homeowners are already investing in their home’s exterior, they may be interested in tackling multiple projects at once. Providing those services in-house or through trusted partners can make your company a more convenient choice.
Create Opportunities Between Roof Replacements.
A roof is a major investment, but it isn’t replaced every year. That makes ongoing maintenance an important potential source of revenue. Roof inspections, cleaning, debris removal and preventative maintenance can keep you connected with customers long after a roofing project is complete. Regular maintenance can also give you an opportunity to spot minor issues before they become major problems.
Storm restoration is another area where being responsive can set your company apart. After severe weather, homeowners need someone who can quickly assess damage and explain what needs to happen next. Building a reputation for dependable storm response can lead to new customers while strengthening relationships with existing ones.
Consider Newer Opportunities.
You may also find opportunities in emerging areas such as solar. You don’t necessarily have to become a solar installer to participate in this market. Developing relationships with reputable solar companies, for example, can create opportunities to provide roof evaluations, repairs or preparation before panels are installed.
The key is to choose services that make sense for your business, your market and your customers rather than simply adding services for the sake of having a longer list.
Expand With a Plan.
Before introducing a new service, make sure you have the training, equipment and expertise to deliver the quality your customers expect. If a service falls outside your team’s capabilities, consider partnering with a qualified specialist instead. Then introduce the new offering to the customers who already know your company. Past customers, maintenance clients and homeowners you’ve recently inspected may be some of your best prospects.
Expanding your services isn’t about becoming everything to everyone. It’s about finding logical ways to solve more of your customers’ problems, strengthen relationships and create additional opportunities for your roofing business.
At Marco, we don’t offer every product you need for your roofing business. But we make sure the products we do offer are the best-performing solutions you can get, solving issues you have to help you provide the best roofs to your customers. To learn more about us, visit marcoindustries.com or contact us directly by emailing us here or calling 1-800-800-8590.