The Power of Educating Customers.
The Metal Roofing Alliance posted a great video on their YouTube channel in April (IS YOUR HOME READY FOR A METAL ROOF? Home improvement tips – what to know before you re-roof!). Why should you care? A few reasons: it’s very well done, it delivers important information that potential customers of yours need to hear, and it’s a free resource you can use in your marketing.
Also, it’s not just selling you.
That last point may be surprising, but here’s why it’s true. In today’s marketplace, the traditional model of sales has undergone a significant transformation. No longer is it solely about pushing products or services onto customers; instead, a more enlightened approach has emerged—one that prioritizes education over mere sales pitches. Here are a few reasons why educating potential customers is a smart strategy for businesses.
Building Trust: Trust is the cornerstone of any successful business relationship. By educating customers about your industry, products, and services, you establish yourself as an authority in your field. This builds trust with potential customers who are more likely to buy from someone they perceive as knowledgeable and trustworthy.
Empowering Informed Decisions: Today’s customers are more informed than ever before. They conduct research, read reviews, and compare options before making a purchase. By providing valuable information and insights, businesses empower customers to make informed decisions that align with their needs and preferences. This not only increases customer satisfaction but also reduces the likelihood of buyer’s remorse.
Creating Long-Term Relationships: Educating customers goes beyond making a one-time sale. It lays the foundation for long-term relationships built on mutual respect and understanding. When customers perceive your business as a valuable source of information, they are more likely to return for future purchases and even become brand advocates, recommending your services to others.
Differentiation in a Crowded Market: In today’s competitive market, simply being a great roofer may not be enough to stand out. Educating customers about the unique features, benefits, and value propositions of your offerings helps differentiate your business from competitors. It allows you to showcase why your product or service is the best choice for addressing their needs.
Demonstrating Value: Educating customers about the complexities of your industry or the challenges they face underscores the value of your offerings. When customers understand how your service can solve their problems or improve their lives, they are more willing to invest in it. By focusing on education, you shift the conversation from price to value, making it easier to justify premium pricing.
A commitment to educating customers reflects positively on your brand reputation. It demonstrates that your business is not solely focused on profits but also on providing value to customers. This fosters goodwill and positive word-of-mouth, which can attract new customers and strengthen loyalty among existing ones. And every roofer could use that! So our advice is to take a look the MRA’s new video (and the many others they have on their YouTube channel) and plan a way to share it with your audience of potential customers. Then when you get new customers, seal the deal with expert installation and only the best roofing components—like those from Marco.
To learn more about our solutions, visit www.MarcoIndustries.com or contact us directly by email or call 1-800-800-8590.
