Start Planning Now For June 1-7.
National Roofing Week is coming. Why? The National Roofing Contractors Association (NRCA) promotes National Roofing Week to raise awareness about the significance of roofs in protecting homes and businesses. It also emphasizes the dedication of roofing professionals (you) who ensure the safety and comfort of building occupants. Now the really important question: why should you care?
Throughout the week, the NRCA encourages roofing companies (again, you) to participate in various activities that highlight their commitment to excellence, community involvement, and ongoing education. More simply put, it’s a reason to talk about and promote a positive image of roofing. More important to you, it’s a great time to promote your business.
An organized “national week” event attracts attention. With the NRCA’s targeted efforts, media will show interest and likely run brief stories about the event, which is an opportunity for you as it puts roofing top-of-mind … at least for the moment.
Here are some strategies you should leverage to use National Roofing Week to your advantage:
Reach Out To Local Media. Letting them know that National Roofing Week is upcoming and offering yourself as an interview could result in free exposure for your company, especially if you are doing something like this next point.
Engage with the Community. Organize or participate in community service projects related to roofing, such as repairing roofs for local non-profits or educating homeowners about roof maintenance. These activities showcase your company’s commitment to giving back and can generate positive publicity.
Showcase Your Projects. Use this week to highlight your best roofing projects. Share before-and-after photos, customer testimonials, and project details on your website and social media platforms. This not only demonstrates your expertise but also builds trust with potential clients.
Offer Special Promotions. Consider providing discounts or special offers during National Roofing Week to attract new customers. Promote these deals through your marketing channels to increase visibility and drive sales.
Educate Your Audience. Share informative content about roofing topics, such as maintenance tips, signs of roof damage, and the benefits of regular inspections. Providing valuable information positions your company as a trusted resource and can lead to increased customer engagement.
The key to success is planning ahead, so start now. This year, National Roofing Week is June 1-7. Develop a content calendar for your social media, coordinate with your team, and prepare marketing materials in advance. Engaging with the NRCA and utilizing their resources can also enhance your participation. You can find helpful tips and information on their website such as detailed social media instructions and National Roofing Week social media cards to use in your photos and videos. NRCA members also can access NRCA member logos, National Roofing Week logos and a press release template.
Here at Marco, it’s National Roofing Week every week! We’re here for roofers coast-to-coast, offering superior solutions for more efficient installation and long-lasting, customer-satisfying performance. If you need us, any week, just reach out! To learn more, visit www.MarcoIndustries.com. To contact Marco directly, you can email or call 1-800-800-8590.
