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More Helpful Marketing From Marco.

October 14, 2020

How To Choose A Contractor.

Drumming up business isn’t always easy. There’s are a lot of competition out there. So what can you do to make your company stand out? One thing the experts advise is to invest in “brand awareness.” That means getting your name out there. One way to do that is to advertise. Another great way to boost your brand is to become the area “expert” for your particular line of work. To do that, you need to provide helpful information to people looking to purchase.

For metal roofers, Marco has some helpful content you can use on your own website or blog. One such article, “Choosing Your Contractor,” is printed below. This is from our website, but you have our permission to use it to help boost your business! Simply copy and paste:

Choosing Your Roofing Contractor.

Installing a metal roof is an important investment in your home. As such, you should make an informed decision about which contractor you hire to do the work. Here are some helpful tips to guide you through the process:

Research

It is important to select a contractor with a good reputation and a successful track record. The best way to start is to ask friends and neighbors who have recently replaced roofs for recommendations. Talking to your local roofing material suppliers for recommendations is also a smart move. Of course, searching the internet and reading reviews are also good sources of information. Finally, make sure the contractor you select has a local address. You want to make sure they are around if you have any issues … and you want to avoid the “storm chaser” variety of roofing contractors.

Dig Deeper

Once you have some candidates you are interested in, you can narrow the field by asking for more information. Ask for customer references and make sure they have experience installing metal roofs. This is a different skill set than installing other types of roofing. Also, make sure they do this work themselves. Some may claim to have metal roofing expertise but then sub-contract metal projects.

It is important to ask what types of inspections they do as well. Simply inspecting and measuring the roof to provide a quote is not enough. They should also complete a thorough attic inspection to address ventilation, moisture, structural and other issues.

Ask them for a copy of the General Contractor’s License and verify that they have proof of worker’s compensation insurance for their installation crew to protect you from liability. They should also be able to show you proof of General Liability Insurance (which will protect you financially from damage caused to your property during installation).

Finally, make sure they are up to date on OSHA safety requirements for roofers and are able to secure proper permits for the job.

Get A Quote

Of course, you’ll want to get an estimate from at least three different contractors. Compare the quotes and make sure they are apples to apples. Some quotes may include additional services that others do not, such as tearing off the old roof. Contractors may be quoting different materials, too. This can have a major impact on the price. One contractor may quote a much lower price, but they may be using sub-standard materials to keep prices down. Make sure your contractor can walk you through the materials they recommend and why (superior performance, better warranty, etc.).

Sort The Details

Once you’ve narrowed it down to a contractor you’re comfortable with, meet with them to iron out some details and get them in writing in your contract. Those details should include:

  • Start date
  • End date
  • Payment schedule (do not pay in full before all the work is complete)
  • Work details (where will material be stored? How much space will the crew require?)
  • Warranties on products and workmanship

These insights will help guide you to metal roofing contractors who will offer quality and expertise when it comes to installation, materials and a working relationship—saving you a lot of time and money and protecting you against unpleasant surprises.

Again, feel free to copy and paste the above and add it to your website, send it to your email list, or break it up into several social media posts. This will help keep your name out in the market so you are top-of-mind when they need roof repairs. It will also help position you as a trustworthy leader in your local market.

And don’t forget, when you need the proven performance of the best roofing ventilation and accessories for metal roofs, go with the name you know: Marco. To contact us directly, email us here or call 1-800-800-8590.

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