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New Year. New Colors!

New Year. New Colors!

MRA Announces 2021 Color Trends for Metal Roofs.

The Metal Roofing Alliance (MRA) has announced its color trend predictions for 2021. In a recent press release, the MRA says “colors that are subtle and subdued will be particularly popular in 2021.”

That may be surprising. Metal roofing has always had more color options than any other roofing type and successful roofing businesses have promoted this fact as a means of attracting customers. Now, however, it looks like consumers are pulling back from the brighter color options only metal roofing offers.

“We’re definitely seeing a desire for serene, calming colors that reflect a sense of peace, security and grounding. After the turmoil of 2020, it’s no wonder homeowners are gravitating toward harmonious, warm and soothing earth tone colors that feel both solid and natural,” said Renee Ramey, MRA executive director in the release.

The association cites leading paint manufactures who have recently announced their color of the year or unveiled new color lines. All neutral earth tones or natural and anodized metallics more in line with traditional looks.

“Stamped, stone-coated and patterned metal roofing designed to look like shake, shingles, slate and tile in natural tones of dark gray, bronze, clay and loam are booming in popularity as well” the press release states.

What does that mean for roofers? It means you should take advantage of this information and promote these colors and trends to your market. Push photos with neutral earth-tone roofs to the forefront of your website. Use them in your social media promotions. Make sure prospective customers see you as a source for the colors and styles they are looking for.

And remember, while color preferences change, quality never goes out of style. So always promote the fact that you use only the best metal roofing ventilation and accessories, like Marco. It will help you sell more and keep customers satisfied with proven performance.

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