Fight The Myths This Halloween Season
Halloween is upon us! But do you know what’s even more scary than the ghouls and goblins roaming your street October 31st? It’s the misconceptions many of your prospective customers have about metal roofing. Though metal roofs offer numerous benefits, homeowners often express the following fears when it comes to choosing metal for their roof:
Cost. Many homeowners believe that metal roofing materials are significantly more expensive than traditional asphalt shingles. While it’s true that metal roofs tend to have a higher upfront cost, they provide long-term savings due to their extended lifespan and energy efficiency. Encourage homeowners to consider the investment over the roof’s lifetime rather than just the initial expense.
Noise. Some homeowners worry that a metal roof will be noisy during rain or hailstorms. However, modern metal roofing materials are designed with noise reduction in mind. They are often installed over a solid substrate and insulated, which minimizes noise considerably. In fact, metal roofs are often quieter than traditional shingle roofs.
Durability and Maintenance. Metal roofs are known for their durability, but some homeowners fear that they may dent or corrode easily. In reality, most metal roofs are designed to withstand harsh weather conditions, including hail and heavy snow. They also require minimal maintenance and can last 50 years or more with proper care.
Aesthetics. Concerns about the appearance of metal roofs are common. Some homeowners believe that metal roofs are unattractive or clash with the architectural style of their homes. However, metal roofing comes in a wide variety of styles, colors, and textures, making it adaptable to virtually any home design. Many homeowners are pleasantly surprised by the aesthetic options available—you just have to show them.
Heat Absorption. Another fear is that metal roofs will make homes hotter in the summer. In reality, metal roofs can be designed to reflect heat, keeping homes cooler and reducing energy bills. You should discuss heat-reflective coatings and insulation options with prospective customers.
Though homeowners may initially have reservations and fears about metal roofs, many of these concerns are based on misconceptions or outdated information. It’s in your best interest to inform everyone you can that modern metal roofing materials and techniques have evolved to address these fears. Make yourself available to provide guidance, address concerns, and help them make informed decisions based on the benefits and advantages of metal roofing for their specific needs. Ultimately, overcoming these fears can lead to a durable, energy-efficient, and visually appealing roofing solution that enhances the value and longevity of their homes … and earns you a customer.
Happy Halloween from your friends at Marco. To contact Marco directly, you can email us here or call 1-800-800-8590.