Use The Best (Like Marco) But Also Share Best Practices
Educating your customers is a great way to set yourself apart from the competition. It will help establish you as a leader and expert and the field, which leads to trust and, ultimately, more business.
One such piece of great customer education is sharing tips on how to properly clean a metal roof. The list of “don’ts” is relatively simple. Don’t void the roof’s metal or paint warranties by using abrasives and chemicals. These can include paint thinners, acids, acetone and other paint removers. Certain cleaning powders and pastes are also on the no-no list, as are using wire brushes, sandpaper, steel wool and high-pressure power washers. Of course, existing warranties on clips and fasteners, tapes and sealants, and other accessories should be consulted before undertaking any cleaning as well.
Metal Roofing gives a fantastic overview of the proper steps your customers—and soon-to-be customers—can take to care for your metal roofing handywork. The article, which can be downloaded along with the entire issue here, features helpful information you can use as reference to create your own communication pieces. Your website, an email campaign, or leave-behind literature after completing a job are all good opportunities to share this type of information.
Remember, helping your customers take better care of their roof is not only the right thing to do, it will help you in the long-run. Their roof will look better, and they will be more appreciative, which can lead to referrals. It’s the same reason you should use the best materials you can on every job—fewer callbacks, better performance, and happier customers.
So build it right, with high-quality materials and superior ventilation and accessories like those from Marco, AND make sure it’s taken care of after you’ve sent the bill. Both will serve your roofing business well for a long time to come.
To learn more about Marco, visit www.MarcoIndustries.com. To contact Marco directly, you can email them here or call 1-800-800-8590.