New Customers Are Asking. Are You Answering?
Guess what the number one most asked roofing question on Google was last year? There’s no mystery, we gave it away in the headline. That question is Googled more than 6,500 times every month—and that’s just the numbers when consumers word it exactly like that. The top four roofing questions asked on Google are some version of that same question—totaling nearly 18,000 roofing cost queries every month. And it doesn’t stop there. Other versions of the cost question pop up throughout the top 100 most-Googled roofing searches, adding a significant number of people to the list. These are future customers, actively searching because they have a roofing problem or project coming up.
Will they find you when they ask these questions? If they do, what will they find? The majority of people making these searches won’t call the first roofer they find. They’ll scroll through the top search results and then do a bit of research—reading reviews and comparing those who caught their attention before finally going to a few websites. Then, and only then, will they contact the few who they feel is a good fit. Here’s how that works (and where your opportunities are):
Awareness: This is the stage when the homeowner notices a need. For example, a leak, damage after a storm, or when they’ve decided it’s time for a new roof. What do you need to do? You need to have content Google can find (your website, blogs, Google Business profile) that answers their questions.
Research: Prospects will search Google for local roofers. You need to be there with local SEO (focus your efforts on searches with your city in them, such as “roof repair in [city]”) and a good Google Business Profile (this is what powers the three listings with a map that appear above regular results). Your GBP needs accurate business info, clearly defined services, reviews, photos, and regular activity.
Consideration: This is the stage when homeowners read reviews and compare their options (you and your competition). You need to make sure you have trust-building content on your website such as positive reviews, before-and-after photos, licenses, and warranties.
Decision: Once a homeowner makes a decision to contact you, make it easy! You should provide contact options (form, phone number, email address) that are quick and easy to find. You want to remove any barriers between you and your prospects.
While consumers are asking “how much does a new roof cost?”, roofers should be asking “how do I capture these prospects?” It’s starts with your online presence. Whether DIY or hiring a professional, what you do here will greatly impact what you get to do out in the field.
To learn more about Marco, visit www.MarcoIndustries.com. To contact Marco directly, you can email or call 1-800-800-8590.