What To Watch Out For. What To Do.
If you’ve been in the roofing business for more than a few seasons, you’ve seen the changes firsthand: jobs are more expensive, customers are more anxious, and insurance carriers are tougher to work with. According to recent industry data, U.S. roofing repair and replacement costs reached nearly $31 billion in 2024—a staggering 30% jump since 2022. This spike isn’t just inflation on paper, it reflects the growing impact of extreme weather events. Hurricanes, hailstorms, and severe winter freezes are pounding roofs more often and with more intensity than ever before, sending claim totals and out-of-pocket expenses soaring.
That upward pressure on claims has caused insurance companies to clamp down. Deductibles are climbing, roof condition is being scrutinized more closely, and payouts take longer. Many carriers now require photos, reports, or even third-party inspections before approving a claim. For roofers, this means more documentation, more delays, and more conversations with homeowners who are confused—or frustrated—about why their coverage doesn’t go as far as it once did.
At the same time, the materials and labor that drive your business have become costlier. Tariffs on certain imported products, lingering supply chain hiccups, and a chronic shortage of skilled workers are all pushing up the price of supplies. Crews demand higher wages to keep pace with inflation, and scheduling can be a juggling act. In this environment, the margin for error on bids and timelines gets thinner.
Adding to the challenge is the condition of the housing stock itself. Nearly 40% of U.S. homes now have roofs in moderate to poor condition, according to industry estimates. That means more leaks, more storm damage, and more claims—but also higher risk for roofers. Older substrates can hide surprises, and aging structures are less forgiving when new systems are installed. Understanding what’s underfoot has never been more critical to estimating and planning a job safely and profitably.
Despite these headwinds, opportunity still exists for contractors who adapt. Investing in high-quality materials and code-compliant accessories can reduce callbacks and bolster your reputation for quality. Using digital tools to document pre-existing roof conditions protects you and your customers when insurance questions arise. And exploring value-added services—such as storm-resilient upgrades, ventilation improvements, or maintenance programs—can differentiate your business and open new revenue streams.
At Marco, we’re committed to supporting you through this changing landscape, providing the best ventilation, closure, flashing, sealant, and underlayment solutions in the industry! Check out the entire Marco Weather-Tite™ System at www.MarcoIndustries.com. To contact us directly, you can email or call 1-800-800-8590.