Homeowners Weigh In On Home Spending Issues.
Angi, formerly Angi’s List, is a popular website and app that helps people find local home service professionals, such as plumbers, landscapers, and roofers. You may use them as a good source of leads. Or you may find yourself competing with many roofers in the same area for those same leads. That’s what happens when a platform gets mega-popular like Angi did. But whether you use Angi or even like it, there’s no questioning that the company has access to a lot of homeowners. And those homeowners have spoken in the Angi “State of Home Spending” report. So you, as a home professional, should pay attention to the valuable insights the report provides into current homeowner perceptions and spending behaviors in the roofing industry. Here’s the rundown:
Homeowners Concerned About Cost, Reliability, and Trust: The report highlights that a significant number of homeowners view roofing services as essential yet costly. 54% of respondents reported difficulties in finding skilled roofing professionals, and 22% cited high costs as a barrier to hiring contractors. Trust issues are also prominent, with 14% expressing a lack of confidence in contractors and 9% reporting experiences of poor-quality work. These concerns are particularly pronounced among younger homeowners, who often struggle more to secure reliable service providers.
Emphasis on Transparent Communication and Sustainability: Homeowners are increasingly valuing contractors who offer transparent pricing, clear communication, and timely project completion. Additionally, there is a growing demand for environmentally friendly materials and innovative technologies. Sustainable practices, such as cool roofing and energy-efficient options, resonate strongly with environmentally conscious consumers, particularly Millennials and Gen Z.
Roofing Projects Remain a Priority: In 2024, roofing improvements and repairs remained a significant focus for homeowners. The report reveals that 11% of respondents invested in new roofing installations, while 10% undertook roof repairs, positioning roofing among the top 15 most completed projects. This trend underscores the importance of roofing in home maintenance and improvement priorities.
Shift Toward Proactive Maintenance: There is a noticeable decline in emergency spending on projects, including roofing. Homeowners allocated an average of $978 to emergency repairs in 2024, down from $1,667 in 2023. This suggests increased awareness of preventive maintenance, reducing the need for urgent fixes. As contractors, promoting regular inspections and offering maintenance packages can educate customers on the cost-saving benefits of proactive care, building long-term relationships and reducing emergency calls. (More on this in our next RCS article!)
Addressing Labor Shortages and Rising Costs: The industry continues to face challenges with labor shortages and rising costs. Over half of homeowners (54%) reported struggling to find skilled professionals, leading to project delays. Some roofing contractors have experienced extended timelines by up to 30% due to these shortages. To mitigate these issues, investing in workforce development and exploring efficient project management strategies are essential steps.
Adapting to Consumer Expectations: With advancements in technology, consumers now expect timely, same-day responses and pricing transparency. A report from Scorpion indicates that 70% of consumers favor home services companies that offer multiple contact options, such as phone, text messaging, and online chat. Adapting to these expectations by enhancing communication channels and responsiveness can significantly improve customer satisfaction and trust.
See anything in the findings that you could use to improve your business? Perhaps a focus on building trust through transparent communication, adopting sustainable practices, and promoting proactive maintenance. By addressing concerns about cost, reliability, and quality, and by meeting evolving consumer expectations, you can enhance your market reputation and better meet homeowners’ needs.
To learn more about Marco, visit www.MarcoIndustries.com. To contact Marco directly, you can email or call 1-800-800-8590.
