An Important Component In Your Roofs And Your Sales Strategy.

Flashing plays a crucial role in maintaining a watertight seal on a roof, particularly around areas where the roof meets a vertical surface, such as chimneys, skylights, vents, or dormer windows. Of course, as a roofer, you know this. But it never hurts to educate your customers.

First, let your customers know the benefits of properly installed flashing. It could be part of your sales materials, or you could reach potential customers by sharing information like the following on your social feeds. Feel free to copy the following:

Properly installed flashing is an essential component of a well-designed and properly functioning roofing system. It provides:

1. Waterproofing: Flashing prevents water from seeping into the gaps and joints where different parts of the roof meet. Without flashing, water could penetrate these vulnerable areas, leading to leaks and water damage inside your home or building.
2. Structural Integrity: By diverting water away from vulnerable areas, flashing helps preserve the structural integrity of the roof and the building as a whole. Water infiltration can cause rotting of wood, corrosion of metal, and deterioration of other building materials, potentially compromising the roof’s stability over time.
3. Prevention of Mold and Mildew: Moisture infiltration can create a conducive environment for mold and mildew growth. Properly installed flashing helps keep moisture out, reducing the risk of mold and mildew formation in your home’s interior.
4. Longevity of Roofing Materials: Flashing helps protect roofing materials from premature deterioration caused by water damage. By preventing water intrusion, flashing contributes to the longevity of the roof and reduces the frequency of repairs or replacements.
5. Aesthetic Appeal: Flashing also contributes to the aesthetic appeal of the roof by providing a clean, finished look at transitions between different roof surfaces and architectural features.

Once you communicate the above benefits of flashing to customers and potential customers, the next step is making sure you use the best flashing solutions available. By using—and then promoting the fact that you use—superior flashing products from Marco, you can set yourself apart from the competition and provide peace of mind to your customers. Showing you are knowledgeable about each individual component of a roof—and that you care about each component—makes a strong quality statement about your business to potential customers. It’s something that will get noticed and make a difference in the long run.

To learn more about Marco, our superior flashing solutions, or any of our products, visit www.MarcoIndustries.com. To contact us directly, you can email or call 1-800-800-8590.